An institution built to elevate how Saudi Arabia serves and leads
EHP Academy is not a course marketplace. We are a house of excellence — developing the conduct, hospitality, and protocol competency that defines world-class representation.
Founded to address Saudi Arabia's growing demand for excellence
EHP Academy was conceived in response to Saudi Arabia's growing demand for highly qualified professionals in protocol, executive hospitality, etiquette and premium service. As Saudi Arabia welcomes international delegations and expands its hospitality, tourism and major-events sectors, organisations require professionals who can represent them with confidence, cultural awareness and internationally informed standards of conduct.
EHP is designed as a centre of excellence, combining academic rigour, practical application and cultural intelligence. Our programmes serve government entities, diplomatic missions, private-sector executives, hospitality organisations and graduates seeking specialist professional qualifications.
Aligned with Saudi Vision 2030's ambition for a diversified, world-class economy, EHP equips Saudi Arabia's professionals to represent the Kingdom with the highest standards of excellence.
To become a leading regional centre of excellence for executive hospitality, protocol and etiquette education, recognised for developing professionals who represent Saudi Arabia and their organisations with distinction on the national and international stage.
To develop confident, culturally intelligent and highly capable professionals through specialised education in executive hospitality, protocol, etiquette and service excellence, combining international best practices with Saudi values and ambitions.
The principles behind every engagement
Excellence
Maintaining exceptional standards in education, conduct and service.
Integrity
Acting with professionalism, discretion and ethical responsibility.
Cultural Intelligence
Respecting Saudi identity while understanding international cultures and practices.
Elegance
Demonstrating refinement, confidence and attention to detail.
Hospitality
Creating meaningful experiences through generosity, respect and care.
Professionalism
Preparing individuals to represent their organisations with competence and credibility.
Continuous Development
Encouraging lifelong learning and professional growth.
Saudi Identity
Adapting international practices in a manner that respects national culture and values.
A measured path to becoming an institution
- 2026
Establishment
EHP Academy is founded in Riyadh as a specialised institution for executive hospitality, protocol and etiquette education.
- 2026
Programme Development
Curriculum developed across diplomas and professional certificates, benchmarked against international quality standards.
- 2027
First Cohorts
First programmes delivered to government, corporate and hospitality sector participants in Saudi Arabia.
- Forward
Regional Leadership
Establishing EHP as the leading regional centre for protocol, etiquette and executive hospitality education.
We believe excellence is taught by example, sustained by culture, and proven in the moments that matter most.
Our faculty are practitioners — protocol officers, hospitality leaders, and diplomats who have operated at the highest levels. They teach not theory, but mastery earned in service to nations and institutions.
Engage the institution that sets the standard
Whether you represent a ministry, a command, an authority, or an enterprise, our advisors will design an engagement around your mandate.